Heather Francisco

Head Over Heels

2010-05-05T00:16:00.001-07:00

Suave Brand Pitch 2009
Project Role: Visual Design, Art Direction

“Head Over Heels” is an online series that demonstrates how women can look and feel better on a budget. Hosted by the beautiful and fashionable Maria Menounos (The Today Show), this is the ultimate how-to guide for sophisticated women who want to be beautiful – inside and out – without busting the family budget.

Business on Main

2010-05-05T00:15:00.000-07:00

Sprint 2009

Project Role: Visual Design, Icon Design, Animation Art Direction, Information Architecture Assistance

Project Process: Wireframe

Winner of the 2009 W3 web awards "Best in Show".

"Business on Main" is a web destination for small business owners to get information on how to grow and maintain their businesses. "Business on Main" is broken out into several areas for users to utilize:

The web series, featured on the "home" page, focuses on small businesses through out the country, what makes them successful and how they operate.
"Answer Source" allows users to ask their business questions to the community, receive answers and browse other user submitted questions.
The "Community" section offers a whole hub for the user to contact other community members, create and join groups, send and receive messages and look up other members or businesses in the member directory based on location and profession.
Users are able to read and comment on business related articles and get tools to help their business through the "Knowledge Exchange" and "Tools and Resources" sections.
In addition to the online site, users are also able to access the same videos and articles on their mobile phones with the "Business on Main" mobile site.

Sprint Mobile Apps

2010-05-05T00:14:00.000-07:00

Sprint 2009

Project Role: Art Direction, Information Architecture Assistance

Project Process:: "Talk to Text" Wireframe and "File Share" Wireframe

With the launch of "Business on Main", Sprint wanted several mobile apps that could be distributed via "Business on Main" site that would be helpful for small business owners:

"Talk to Text" app features the use of voice recognition technology that converts voice input to text. Users are able to download the app, press the record button and talk into their phone. The app converts their voice into editable text that can saved for later or sent out on their mobile phone.
"File Share" app allows users to save files online to an account that syncs with their mobile phone enabling files on the go.

The Guy's Manual

2010-05-05T00:12:00.001-07:00

Grape-Nuts 2009
Project Role: Information Architecture, Visual Design, Animation Art Direction

Winner of the 2009 W3 web awards "Best in Show".

This entertainment site lets users watch humorous videos about how to deal with common “guy” circumstances. Hosted by ESPN's Kenny Mayne.

Holiday Greeting

2010-05-05T00:11:00.002-07:00

Personal Illustration 2009
A digital Holiday greeting from the Francisco's.

5 Minute Office Workout

2010-05-05T00:11:00.000-07:00

Kraft 2008

Project Role: Information Architecture, Visual Design, Icon Design, Animation Art Direction

This web series show featuring Bob Harper (from TV’s the Biggest Loser), teaches office workers how they can work in healthy lifestyle habits into their everyday routine. Users could watch videos, get calorie counts on their favorite foods and get health advice from Bob.

Dove Admin Tools

2010-05-05T00:10:00.001-07:00

Dove 2008

Project Role: Information Architecture, Visual Design, Art Direction

The "Dove Admin Tool" was created so that the content producers of "Dove.com" are able to better manage and update Dove's content daily. The internal tool allows producers to edit user submitted content, flag content for review, search the database and general content and user management.

Chef to the Rescue

2010-05-05T00:09:00.001-07:00

Kraft / Morningstar Farms 2008

Project Role: Information Architecture, Visual Design, Animation Art Direction

Project Process: Wireframe

“Chef to the Rescue” features an online cooking series hosted by Cat Cora (from Iron Chef America). Focusing on busy moms, the site allows users to watch and print Cat's easy recipes. Users can play the "Recipe Race" Game, read articles and participate in the discussion boards. They can even upload and share their own recipes for a chance to meet and have dinner with Cat Cora.

Show Us Your WOW!

2010-05-05T00:08:00.000-07:00

Microsoft 2007

Project Role: Visual Design, Animation Art Direction

"Show us your WOW" was a marketing site to support the worldwide launch of the Microsoft Vista operating system. Users from multiple countries were asked to submit photos and videos to the site of images that they thought would best represent the idea of "WOW". The best images and videos were eligible to win a vista computer. The site design had to reflect some of the behaviors of the actual operating system and be flexible enough to be translated into multiple languages to be launched into approx. 21 countries.

Paper Texture Arrangement

2010-05-05T00:07:00.002-07:00

Personal Work 2009
In my free time I like to just arrange bits and pieces I have for a new composition.

Otter Girl

2010-05-05T00:07:00.000-07:00

Personal Illustration 2009
A digital gift for my fabulous sister.

Nissan

2010-05-05T00:06:00.001-07:00

Nissan Brand Pitch 2007

Project Role: Visual Design

An MSN and Nissan branded site that features exclusive webisodes launched in featured cities from around the world and hosted by local city experts. Users can add their own points of interest (via text, picture or video) and create new routes and share them with friends.

Walmart

2010-05-05T00:05:00.001-07:00

Walmart Brand Pitch 2009
Project Role: Visual Design, Art Direction

“Do More With Less” is an online series that focused on getting the most out of life without sacrificing your budget, this site gives users resources on how to save and still do more for themselves and others and have fun doing it.

Braving the Cold

2010-05-05T00:04:00.002-07:00

Polo Brand Pitch 2009
Project Role: Visual Design, Art Direction

Focusing on the 2010 Winter Olympics, "Braving the Cold" gets a closer look at the athletes competing for the US. Users are able to watch videos and read articles about their favorite athletes. Also, participants can take photos and submit them to the Olympic Photo wall that features the use of Photosynth technology to make a 3D rendition of the Olympic events in Vancouver.

AEIOU

2010-05-05T00:04:00.000-07:00

Personal Illustration 2009
An illustration I made since I could not find any desktop backgrounds I liked.

Kaplan University

2010-05-05T00:02:00.000-07:00

Kaplan University 2006

Project Role: Visual Design Support, Flash Animation Design

Kaplan Online University wanted to launch a new site to promote student enrollment and their school's areas of focus. To see which site would get the most user activity an "A/B" site test comparison was created with the launch of 2 site designs randomly served to users. After the trial, the site with the most activity was then adjusted with user improvements and launched to 100% of the users.