Heather Francisco

Head Over Heels

Suave Brand Pitch 2009
Project Role: Visual Design, Art Direction

“Head Over Heels” is an online series that demonstrates how women can look and feel better on a budget. Hosted by the beautiful and fashionable Maria Menounos (The Today Show), this is the ultimate how-to guide for sophisticated women who want to be beautiful – inside and out – without busting the family budget.

Business on Main

Sprint 2009

Project Role: Visual Design, Icon Design, Animation Art Direction, Information Architecture Assistance

Project Process: Wireframe

Winner of the 2009 W3 web awards "Best in Show".

"Business on Main" is a web destination for small business owners to get information on how to grow and maintain their businesses. "Business on Main" is broken out into several areas for users to utilize:

The web series, featured on the "home" page, focuses on small businesses through out the country, what makes them successful and how they operate.
"Answer Source" allows users to ask their business questions to the community, receive answers and browse other user submitted questions.
The "Community" section offers a whole hub for the user to contact other community members, create and join groups, send and receive messages and look up other members or businesses in the member directory based on location and profession.
Users are able to read and comment on business related articles and get tools to help their business through the "Knowledge Exchange" and "Tools and Resources" sections.
In addition to the online site, users are also able to access the same videos and articles on their mobile phones with the "Business on Main" mobile site.

Sprint Mobile Apps

Sprint 2009

Project Role: Art Direction, Information Architecture Assistance

Project Process:: "Talk to Text" Wireframe and "File Share" Wireframe

With the launch of "Business on Main", Sprint wanted several mobile apps that could be distributed via "Business on Main" site that would be helpful for small business owners:

"Talk to Text" app features the use of voice recognition technology that converts voice input to text. Users are able to download the app, press the record button and talk into their phone. The app converts their voice into editable text that can saved for later or sent out on their mobile phone.
"File Share" app allows users to save files online to an account that syncs with their mobile phone enabling files on the go.

The Guy's Manual

Grape-Nuts 2009
Project Role: Information Architecture, Visual Design, Animation Art Direction

Winner of the 2009 W3 web awards "Best in Show".

This entertainment site lets users watch humorous videos about how to deal with common “guy” circumstances. Hosted by ESPN's Kenny Mayne.

Holiday Greeting

Personal Illustration 2009
A digital Holiday greeting from the Francisco's.

5 Minute Office Workout

Kraft 2008

Project Role: Information Architecture, Visual Design, Icon Design, Animation Art Direction

This web series show featuring Bob Harper (from TV’s the Biggest Loser), teaches office workers how they can work in healthy lifestyle habits into their everyday routine. Users could watch videos, get calorie counts on their favorite foods and get health advice from Bob.

Dove Admin Tools

Dove 2008

Project Role: Information Architecture, Visual Design, Art Direction

The "Dove Admin Tool" was created so that the content producers of "Dove.com" are able to better manage and update Dove's content daily. The internal tool allows producers to edit user submitted content, flag content for review, search the database and general content and user management.

Chef to the Rescue

Kraft / Morningstar Farms 2008

Project Role: Information Architecture, Visual Design, Animation Art Direction